Brand & Label Design

O’Mimo’s are a fledgling local food business, registered with the HSE and produces O’Mimo’s Chili Madness in small hand-made batches and 3 heat levels ‘Extremely Hot’, ‘Hot’ and 'Not So Hot'. The sauces are made with premium ingredients of chillies, Irish cider vinegar, rapeseed oil, brown sugar, ginger and spices and are presently sold locally in Laois and Kildare.

O’Mimo’s approached Brandpack to create a logo and brand style for their range of chili, apple and onion sauces. The target audience was people who love artisanal food and chili aficionados. They wanted to create labels that imitated movement and action with vibrant colours of chilis and flames.

We printed the labels on polypropylene with food-safe materials and inks, a great food labelling material due to its insusceptibility to water and chemicals together with its extra-long shelf life.

Find out more about our label design and food labelling here.